Category Archives: Uncategorized

Introducing Moja Lami

February 19th, 2020 by

Improving Customer Experience with Marketing Analytics Consider the plight of a marketing manager at a large or small corporation. They want to address a customer segment issue, track marketing analytics, or launch a campaign from the comfort of their office. The challenge they face is the need to analyze a significant amount of data and […]

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4 Things You Should Know About Moja

January 9th, 2020 by

At BRCK, we build connectivity solutions that solve hard problems. Global internet penetration continues to experience growth, with 4.38 billion people (roughly 57%) of the world’s population having access to internet services. While many African countries like Tanzania, Rwanda, and Djibouti have demonstrated impressive year-on-year growth in connectivity, internet penetration in Eastern Africa is only […]

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Thoughts on 2019: A Message from BRCK’s COO

December 6th, 2019 by

The title of this blogpost was supposed to be “A Day at BRCK”. But there is no typical day at BRCK and it’s interesting to think about this at the end of the year and look back at what a culmination of days has looked like and meant to me. As the COO of BRCK, […]

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BRCK’s Vehicle Tracking System Project at Rosslyn Academy

November 28th, 2019 by

Rosslyn Academy is an international school in Nairobi. They have approximately 700 students who live in neighborhoods across the city, many of whom ride the Rosslyn school bus daily. Like many organizations that monitor a large fleet of vehicles, Rosslyn was having several challenges with these buses. Diesel was being stolen, vehicles were being misused, […]

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Building For Our Markets: Operating Within Our Constraints

November 1st, 2019 by

I recently attended a workshop titled “The Curse of the Kenyan Startup.” It examined the challenges faced by new companies in Africa, especially in Kenya.  The chair and panelists focused on discussing the reasons that keep Kenyan startups from attaining global reach. These included (1) lack of funding, (2) poor execution by the founding and […]

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Providing Connectivity: My LTE Tour of Kenya

October 24th, 2019 by

Providing connectivity in remote regions of Kenya is challenging. I would know. After staying in Dadaab Refugee Camp for well over six years, providing access to the internet to refugees and humanitarian workers, I imagined I had experienced the toughest connectivity scenario possible. Well, that was before I scaled the heights of the Lolldaiga Hills […]

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Introducing BRCK Labs

October 16th, 2019 by

BRCK has always been committed to innovating in emerging markets. Regardless of what we’ve accomplished in the past, we aren’t going to be complacent about the future. And BRCK Labs is how we plan on ensuring that.  At BRCK, we understand that the technology paradigms that work in other parts of the world do not necessarily […]

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The Lewa Marathon: My Experience

October 9th, 2019 by

Camping, outdoor fun, and keeping fit are part of an undocumented culture within BRCK. You see, more than half our team is always very excited when there is an outdoor activity. The Lewa Marathon is a significant activity on our calendar and BRCK has taken part for the past four years. This experience is purely about […]

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PERSONAS

September 2nd, 2019 by

WHAT ARE PERSONAS? Personas are fictional, generalized characters that encompass the various needs, goals, and observed behavior patterns among your real and potential customers. Personas should be informed by research, ideally qualitative and quantitative. Personas should be used as a tool to summarize and communicate research results. Building personas can help improve the way you […]

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Moja + LTE: Extending affordable access further

February 25th, 2019 by

This week at Mobile World Congress Barcelona, Facebook and BRCK are announcing the open sourcing of Magma, a software platform that contains the tools needed to deploy and extend LTE mobile networks in under-connected and unconnected areas of the world. This includes software powering the mobile packet core and network automation and management tools. The […]

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