Future thinking is a challenging exercise even in the most stable of times.  What is going to be important to society in 10 years? Imagine being the gig-economy visioneers like Uber and Airbnb getting sneered at back in 2010.  On the scary side, think of what it must be like to be an oil-dependent economy today in this new world of too much oil, drastically reduced travel, and widespread acceptance of electric cars.  What other commodities or services that we take for granted are no longer going to be valuable on the global markets 10 years from now? 

In uncertain times like these, the challenge is even more perilous.  Who knows whether Uber or Airbnb will even survive to the end of this year?  What other giants of industry will succumb to the virus that has affected our economy as much as our health?

But in times of great instability also come great opportunities. 

Some of the famous companies that saw new possibilities and started businesses in the midst of global recessions include GE, GM, IBM, Disney, HP, Hyatt, Trader Joe’s, and Microsoft.  

For those of you who have video game addicted kids like I do, the venerable Electronic Arts (look for the EA logo on their games) started in the early 1980s during the recession that followed the ‘79 oil crisis.  Trip Hawkins was an incredibly astute futurist for envisioning that video games would move from arcades into homes.  The year he formed EA saw the arcade video game industry — think coin-operated Pac-Man machines — peak at $8B and begin its rapid decline into a novelty.  The home video game market has now grown into a $120B industry and is thriving in the time of COVID.

So what does future thinking look like for a small connectivity company in Nairobi, Kenya? 

On one hand, we are seeing an increase in demand for connectivity now that people are either out of work or in lockdown.  Unfortunately, our network is currently primarily located on public transportation and in public spaces.  Neither of these are ideal areas for connectivity when social distancing is strictly enforced.  There is a lot of thinking about how we might extend the reach of our signal beyond public spaces into more homes and shops.  Some of these thoughts are pretty tactical, like adding more access points; others are applying more creative uses of technology, such as mesh networking – we are BRCK after all.

But the real future thinking happens when we start to look at the possible new products and services that we can enable from our connectivity platform.  The issues for yesterday were getting access to digital content and entertainment; the issues for tomorrow are going to be food security, education, and jobs.  We have to shift our focus from being just an enabler of connectivity to being an enabler of informal retail, a rail line for supply chains, and a touch point for tele-medicine.  These are some of the most obvious extensions of Moja and they get closer to the heart of the challenge in our presently chaotic world.  We have to be able to ask ourselves “how do we help a duka owner sell more bags of unga (flour)?” or “how do we help an unemployed woman learn the job skills she needs to be globally competitive?”.

There is a weightiness to these questions that were always an underlying rhythm to our work at BRCK, but now they have become the melody, the verse, and the chorus.  

The great thing about the way that we think at BRCK is that we are a connectivity company that does not consider connectivity our end product.  It is just the byproduct of our effort to ensure every African has access to participate in the 21st-century digital economy.  

We always viewed Moja as an onramp for our users to access the digital products and services of both the local and global economies.  While that underlying view hasn’t changed, we are in the process of rethinking how we can extend our value to players in various ecosystems that need to access and interact with our population, even when they are thousands of miles away.  Much like Trip Hawkins saw a seemingly unbelievable future that kids would one day sit at home and have access to thousands of video games, we see a future where every African — and ultimately everyone on earth — is able to be remotely connected to the economy, their government, their doctor, their teacher, and their local vegetable vendor without having to decide if they should spend their limited financial resources on internet bundles or food.  

Future thinking may be a challenging exercise but it is an absolute life-sustaining necessity. 

The world we knew yesterday will not be the world that our kids know tomorrow.  Things that were important before will be suddenly overshadowed by things that were previously taken for granted.  Those of us who find a path through this devastation need to do everything we can to help fill in the gap for those products and services that won’t survive.  I don’t know for certain if BRCK will survive to the end of the year but I believe that we will.  I also believe that we can make a deeper and broader impact into the lives of our users in Kenya, Rwanda, and beyond. 

If your business — whether supply chain, retail, health care, education, or anything else — depends upon connectivity to reach your users, please contact us and let’s see how we can work together to rebuild our economy and achieve sustainable resiliency in our community.

I love the “moonshot” ideology, a type of thinking that aims to achieve something that is generally believed to be impossible.  I first came across this concept with Google X and their way of thinking about hard problems. Who wouldn’t get inspired by solving a massive challenge using next generation technology? Especially when it’s backed with enough money to see if it will actually work. Of all the projects, I love Loon the most – connectivity by high altitude balloons that use wind patterns intelligently.  It’s just that right mix of insanity and brilliance that epitomizes solving a massive problem by trying something incredibly lateral.

Like many others, I too am driven to use my time on this earth to solve big problems. My mixture of background and experience ideally suits me to do technology work in Africa, and my personality means I end up building new things, new companies, instead of working for others. By the nature of those three things (entrepreneurship + tech + Africa), I tend to be resource constrained when it comes to moonshots. Instead, along with great partners and co-founders, I’ve built organizations that utilize crowd sourcing, foster innovation grounded in the African context, provide funds to tech startups, and create space to collaboratively build and rapidly prototype new technology.

My most recent endeavor has been building BRCK, which is 6 years old, trying to solve for how to create a real onramp to the internet for people who can’t pay for it.

Moonshots and Groundshots

As I look at this odd mixture of companies, I realize that, while I’m a moonshot thinker, I’m a groundshot operator.  I’m trying to solve big problems that impact many people across the world using the last generation’s technology in different ways, and coming up with a new pattern or model for everyone to benefit. In short, I don’t have the resources to build a Loon or StarLink, but what I can do is figure out how to make something that meets ordinary people where they are with what they have, and not just for profit, but also to make the world a slightly better place.

I’ve been thinking about this a lot as we’re dealing with the current coronavirus pandemic. Google’s Loon was first-level approved to work in Kenya last year, and then just this week was given a final green light by the Kenyan government to operate. This is great news, and I’m excited that we have four of their balloons sitting over Kenya right now. I’m also concerned that it’s only going to solve part of the problem.

You see, connectivity is a mixture of signal and devices, AND affordability. Loon solves for the difficulty of signal in rural Africa, where building mobile phone towers has too low of an ROI for the mobile operators to be interested. Devices are getting cheap enough that we’re seeing a deep density of (low-end) smartphones across many countries. However, affordability is a BIG hairy problem, made only bigger as the economic hits start coming during and after this pandemic.

Loon uses the LTE spectrum of Kenya’s Telkom operator, so anyone who has the Telkom SIM card can receive that signal from the balloon and be connected. The problem is that you have to pay the data rates that Telkom charges, which isn’t much by middle-class standards, but most rural people aren’t middle class and their wallets are much more rigid.

That’s the problem we started working to solve in a little room beneath the iHub back in 2014. “How do you get everyone in Africa online if they can’t pay?”

The answer was a bit humbling for us techies to swallow, but it turned out that the business model was as important as the technology – maybe more so. We started grinding on this problem, which culminated in our Moja platform, now operating in Kenya and Rwanda. So far, it has brought 2 million users online for free. The answer was found in us saying, “What if the internet becomes free for consumers everywhere? The internet isn’t free to deliver, so what is the business model for that?” The mental model we were left with meant we had to find other parties to pay, which led us down the B-to-B-to-C model that we currently use and are finding quite successful.

So… What is a Groundshot Then?

I think it’s the glue that connects the amazing wizardry of the moonshot with the grounded business models and older technology found in most people’s pockets.

We’re rapidly expanding our Moja network, and I’m glad to work with our backhaul partners in terrestrial fibre internet and mobile operators. But I’m equally excited to take these moonshots like Loon or StarLink and connect them to real people on the ground in Africa. With a ground game like ours, and air support like theirs, it’s a magical combination.